Swansea Waterfront Winterland is one of the city’s most popular festive attractions, transforming Museum Park into a vibrant winter destination each year. Featuring an undercover ice rink, funfair rides, a Giant Wheel and festive food and drink, the event attracts thousands of visitors throughout the Christmas period and offers a complete experience for families and visitors of all ages.

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Delivered in partnership with local stakeholders and fully supported by Sayers Events, the event is managed end-to-end by our team. From large-scale planning and infrastructure through to the provision of rides, attractions and on-site operations, we oversee every element to ensure a seamless and high-quality experience.